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While the “rhetorical presidency,” has been both accepted as a heuristic justifying the study of presidential speech on one hand and disputed as to its accuracy and utility yon the other, this model assumes a white male president who governs within a pre-cable, pre-internet political context. This essay will first briefly survey the history of the rhetorical presidency and then look closely at the factors (class, race, gender, and the mediated and even interactive nature of presidential rhetoric) that will need to be taken into account as scholarship on the rhetorical presidency - and on presidential rhetoric - moves forward.


This version of record of this article was published in the Review of Communication and is available here to subscribers. Copyright 2010 National Communication Association.

The post-print (post-peer-reviewed) version of this article is posted here with the permission of the author.

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