Date of Award


Degree Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Ethan Tussey

Second Advisor

Dr. Greg M. Smith

Third Advisor

Dr. Jennifer Barker


The evolving television industry relies heavily on the corresponding shift in the audiences that it addresses. New practice for consumption and production, particularly the “disruptive” force of streaming services like Netflix, have been evidenced not only in the methods of the companies themselves but also in the content they have begun to offer. A milestone in the television industry, Netflix’s first original series House of Cards provides an innovative and meaningful installment to the genre of political melodrama, which has its own cultural significance and heritage of mapping audience relations to the media. Analyzing the text, this paper reveals how industrial strategies relate to taste cultures and produce cynical political television drama.