Date of Award

11-17-2008

Degree Type

Closed Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Michael Bruner - Chair

Second Advisor

Alisa Perren

Third Advisor

Leonard Teel

Abstract

Using the specific case of Rupert Murdoch's satellite operations, this thesis examines changes and trends in U.S. and Chinese satellite media policies under the diffusion of neoliberal globalization. Over the last two decades, the landscape of the global media market has been transformed by the force of transnational media conglomerates coupled with unprecedented technological innovation, including satellite telecommunications. Murdoch's satellite operations in the U.S. and China were synchronous with this process and therefore illustrate the trajectories of these two countries' media policies under different ideologies. This historical case study, which covers 1983 to the end of 2006 in the U.S. and 1993 to June 2008 in China, demonstrates that, in order to strengthen political power and capital power, both the U.S. and Chinese media industries are going forward to corporatism in two different ways.

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