Document Type


Publication Date

Fall 2009


The article calls for the need to reinvent libraries for the next generation of library users. It stresses the value of being able to provide customer satisfaction, building and maintaining loyalty as well as resolving customer complaints so as to compete with other libraries. It also points out the importance of branding as a marketing strategy and encourages libraries to adhere to the liaison model or subject specialist model in providing specialized service. Also suggested are steps for marketing library services.


This article was originally published in Georgia Library Quarterly. It is posted here with the permission of the author.

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 International License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.