Author ORCID Identifier
Daniel Lê: https://0000-0001-6008-1330
Document Type
Article
Publication Date
Summer 8-1-2022
Abstract
This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.
Recommended Citation
Le, D., & Watson, M. (2022). The 1-2-3 of Market Research for Business Startups: A Case Study in Library Instruction. Georgia Library Quarterly, 59(3). Retrieved from https://digitalcommons.kennesaw.edu/glq/vol59/iss3/8
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Included in
Entrepreneurial and Small Business Operations Commons, Library and Information Science Commons
Comments
Originally published in the Georgia Library Quarterly, 59(3). https://digitalcommons.kennesaw.edu/glq/vol59/iss3/8