Author ORCID Identifier

Date of Award


Degree Type


Degree Name

Master of Fine Arts (MFA)


Art and Design

First Advisor

Xinran Hu

Second Advisor

Katherine Cunningham

Third Advisor

Catherine Trugman


Olfactory Vision is a social study conducted to understand the influence of a scent within graphic design processes, enhancing the recollection of details. Twenty-four random adults were tested. The experiment was divided into three groups, A, B, and C, presenting two sets of cards; the first had symbols, and the second one had typefaces. A summary of the investigation was provided; however, the rose oil fragrance was not revealed, avoiding conditioning the subjects. The participants had an in-person and follow-up questionnaire one week after, testing their short and long-term memory. The results generally showed no significant difference between genders. In general, the scented symbols had a total recollection of 67%, while the typefaces only had a 28%. This study seeks to provide important data that may influence the field of Graphic Design by integrating other senses beyond traditional visual imagery.


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