Author ORCID Identifier
https://orcid.org/0009-0008-1419-7840
Date of Award
5-4-2023
Degree Type
Thesis
Degree Name
Master of Fine Arts (MFA)
Department
Art and Design
First Advisor
Xinran Hu
Second Advisor
Katherine Cunningham
Third Advisor
Catherine Trugman
Abstract
Olfactory Vision is a social study conducted to understand the influence of a scent within graphic design processes, enhancing the recollection of details. Twenty-four random adults were tested. The experiment was divided into three groups, A, B, and C, presenting two sets of cards; the first had symbols, and the second one had typefaces. A summary of the investigation was provided; however, the rose oil fragrance was not revealed, avoiding conditioning the subjects. The participants had an in-person and follow-up questionnaire one week after, testing their short and long-term memory. The results generally showed no significant difference between genders. In general, the scented symbols had a total recollection of 67%, while the typefaces only had a 28%. This study seeks to provide important data that may influence the field of Graphic Design by integrating other senses beyond traditional visual imagery.
DOI
https://doi.org/10.57709/35362760
Recommended Citation
Suarez Argudin, Monica, "Olfactory Vision: Recollection of Visual Information Through Smell in Graphic Design." Thesis, Georgia State University, 2023.
doi: https://doi.org/10.57709/35362760
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