Document Type


Publication Date

Spring 2004


This exploratory study attempted to identify key predictors of rapid change adaptation in a service organization. The results of this study suggested that rapid change adaptation would be more likely to occur in an organizational setting within which there is an emphasis on process and quality improvement, innovation, rapid technology assimilation, and internal customer focus. Rapid change adaptation was in turn found to be highly associated with the following organizational outcomes: quick product/service introduction, quality performance, productivity, and competitiveness.


Published in Organization Development Journal, vol. 22 no. 1 (2004), pp. 21-39.