Date of Award
Spring 5-9-2016
Degree Type
Closed Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Communication
First Advisor
Marian Meyers
Second Advisor
Natalie Tindall
Third Advisor
Patricia Davis
Fourth Advisor
Tiffany King
Abstract
African American children are more likely than white children to be in poor health, even when controlling for socioeconomic status, and the CDC reports that African American youth have the highest prevalence of obesity, which can lead to other diseases such as hypertension, cardiovascular disease and diabetes. Given that African American children are the heaviest viewers of television, it can be an important means of providing culturally appropriate ways to reach them and provide positive health information. This study uses the animated show, Doc McStuffins, as the entertainment-education context for African American preschool viewers. Doc McStuffins emphasizes the importance of taking care of oneself through strategic placement of positive health messages. This study aims to understand whether or not the messages are understood by the show’s target audience, and whether or not they impact the behavior of the target audience, which is key to the success of any entertainment-education campaign.
DOI
https://doi.org/10.57709/8532149
Recommended Citation
Keys, Shajobia, "Doc Mcstuffins: How African American Preschoolers Interpret Entertainment-Education Messages." Dissertation, Georgia State University, 2016.
doi: https://doi.org/10.57709/8532149