Author ORCID Identifier
Hue Trong Duong: https://orcid.org/0000-0001-8742-1040
Jiaying Liu: https://orcid.org/0000-0001-8461-0954
Document Type
Article
Publication Date
12-17-2018
Abstract
Background: Research has documented the impact of descriptive norms on tobacco use, but few studies have investigated how media exposure shapes e-cigarette use norms.
Purpose: To examine how exposure to e-cigarette related news articles shapes individuals’ descriptive norm perceptions about real-world e-cigarette use.
Method: The study implemented an experiment with 2 normative direction (high- vs. low-prevalence) x 2 exposure dosage (single- vs. double-dose) between-subject factorial design (N = 298). Analysis of variance and thematic analysis were conducted.
Results: Normative direction and exposure dosage of prevalence information contained in the news articles interacted to influence perceived descriptive norms. Increasing the dosage of prevalence information enhanced descriptive norm perceptions in low-prevalence conditions only. Participants relied on institutional signals and behavioral cues to infer descriptive norms when prevalence information was absent in the news.
Discussion. The study investigates the underlying mechanism of how news articles may influence normative perceptions.
Translation to Health Educational Practice. Given that news media may inadvertently form social norms that are conducive to e-cigarette use behavior, Health Educators should pay attention to descriptive norms emanated from news media environment. They should also consider norm debiasing strategies and the integration of dosage of low-prevalence information into social norm messages.
DOI
https://doi.org/10.1080/19325037.2018.1548315
Recommended Citation
Hue Trong Duong & Jiaying Liu (2019) Vaping in the News: The Influence of News Exposure on Perceived e-Cigarette Use Norms, American Journal of Health Education, 50:1, 25-39, DOI: https://doi.org/10.1080/19325037.2018.1548315
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Comments
Author accepted manuscript version of an article published my Taylor & Francis in:
Hue Trong Duong & Jiaying Liu (2019) Vaping in the News: The Influence of News Exposure on Perceived e-Cigarette Use Norms, American Journal of Health Education, 50:1, 25-39, DOI: https://doi.org/10.1080/19325037.2018.1548315