Author ORCID Identifier
Hue Duong: https://orcid.org/0000-0001-8742-1040
Long Nguyen: https://orcid.org/0000-0001-9185-7963
Soroya McFarlane: https://orcid.org/0000-0002-2826-0926
Hoa Nguyen: https://orcid.org/0000-0002-3182-9124
Khai The Nguyen: https://orcid.org/0000-0002-1721-4182
Document Type
Article
Publication Date
7-19-2021
Abstract
The present study focused on the success story of Vietnam’s ability to control the COVID-19 outbreak in the early stages to examine the associations between exposure to the Vietnam Ministry of Health’s COVID-19 prevention social media campaign messages, interpersonal communication, attitudes, perceived norms, self-efficacy, and intentions to stay at home. A cross-sectional survey was conducted with residents in Ho Chi Minh City (N = 360). Results from mediation analyses indicated that interpersonal communication mediated the effect of social media campaign exposure on intentions to stay at home. Moreover, interpersonal communication shaped injunctive norms and self-efficacy that were conducive to behavioral intentions. These results underscored the need to leverage the power of social media and interpersonal communication in public health campaigns to prevent infectious outbreaks.
DOI
https://doi.org/10.1080/10410236.2021.1953729
Recommended Citation
Duong, H.T., Nguyen, L., McFarlane, S. J., & Nguyen, H.T, & Nguyen, K.T. (2023). Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication. Health Communication, 38(2), 394-401. https://www.tandfonline.com/doi/abs/10.1080/10410236.2021.1953729
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Comments
Author accepted manuscript version of an article published by Taylor & Francis in Health Communication https://doi.org/10.1080/10410236.2021.1953729.