Author ORCID Identifier
Shay Yao: https://orcid.org/0000-0003-2664-7462
Nikki McClaran: https://orcid.org/0000-0001-7335-385X
Morgan Ellithorpe: https://orcid.org/0000-0002-0317-9267
David Ewoldsen: https://orcid.org/0000-0003-1603-8276
Fashina Alade: https://orcid.org/0000-0002-0409-0803
Document Type
Article
Publication Date
8-10-2023
Abstract
The present study investigated the role of lifetime television (TV) use and TV use across life stages (i.e., childhood, adolescence, adulthood) on racial attitudes. In a young adult sample (N = 268), lifetime TV use was not associated with racial attitudes either directly or indirectly. However, when testing the effects of TV use across specific life stages, TV use during childhood, adolescence, and adulthood were each indirectly associated with current racial attitudes through implicitly measured norms and motivation to avoid racism. Overall, childhood and adulthood TV use was associated with stronger racism whereas adolescence TV use was associated with weaker racism. Directions for future research are discussed.
DOI
https://doi.org/10.1080/08934215.2023.2234402
Recommended Citation
Shay Xuejing Yao, Nikki McClaran, Morgan E. Ellithorpe, David Ewoldsen & Fashina Alade (2023) Lifetime TV Use Influences Racial Prejudice Through Cultivating Implicit Norms: Differed Effects Across Three Life Stages, Communication Reports, 36:3, 175-189, https://orcid.org/10.1080/08934215.2023.2234402
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Comments
Author accepted manuscript version (postprint) of an article published by Taylor & Francis in
Shay Xuejing Yao, Nikki McClaran, Morgan E. Ellithorpe, David Ewoldsen & Fashina Alade (2023) Lifetime TV Use Influences Racial Prejudice Through Cultivating Implicit Norms: Differed Effects Across Three Life Stages, Communication Reports, 36:3, 175-189, https://orcid.org/10.1080/08934215.2023.2234402