Author ORCID Identifier
Mor Yachin: https://orcid.org/0000-0001-5457-7428
Hue Duong: https://orcid.org/0000-0001-8742-1040
Document Type
Article
Publication Date
4-8-2024
Abstract
Guided by the eudaimonic media and the health persuasion literature, the current study explores how meaningful emotions elicited from entertainment media exposure decreases anti-vaccination attitudes among vaccine-hesitant individuals. Results of a between-subjects experiment (N = 409) showed that participants who viewed meaningful music videos (vs. neutral videos) and vaccination messages embedded in the user-generated comments reported more empathy, less reactance, and less anti-vaccination attitudes. Multigroup analysis revealed that this association was held for participants who were hesitant about whether they would get fully vaccinated, but not for participants who were determined to not get vaccinated. Theoretical and practical implications were discussed.
DOI
https://doi.org/10.1080/10810730.2024.2339229
Recommended Citation
Yachin, Mor and Duong, Hue Trong, "Meaningful Media Experiences and Vaccination Message Communication: An Experimental Study with Vaccine-Hesitant Individuals" (2024). Communication Faculty Publications. 56.
doi: https://doi.org/10.1080/10810730.2024.2339229
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Comments
Accepted manuscript version of an article published by Taylor & Francis in Yachin, M. & Duong, H. (2024). Meaningful media experiences and vaccination message communication: An experimental study with vaccine-hesitant individuals. Journal of Health Communication, 29(4), 274-283. https://doi.org/10.1080/10810730.2024.2339229