Date of Award

5-13-2022

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Dr. Cynthia Hoffner

Second Advisor

Dr. Jaye Atkinson

Third Advisor

Dr. Carrie Whitney

Abstract

This study examined Maren Morris’s music video for the country song “Better Than We Found It” and her audiences’ response in 672 comments left on her Instagram post of the music video. The study focused on narrative persuasion throughout the video in support of the Black Lives Matter movement, immigration reform/the DREAM Act, and the importance of being good stewards. A thematic analysis was conducted on the music video followed by qualitative and quantitative analysis of the Instagram comments. Results showed that overall commenters expressed support for Maren Morris as an artist and for her music video’s message. Results also indicated signs of a parasocial relationship between Maren Morris and her fans and support for her arguments about the Black Lives Matter movement and good stewardship. Future research should be done on how other musicians are able to use their music and social media platforms to promote social issues.

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