The Rhetoric of Volunteerism: Strategies to Recruit and Retain Volunteers in Nonprofit Organizations
Date of Award
12-4-2006
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Michael Bruner, Ph. D. - Chair
Second Advisor
Shirlene Holmes, Ph. D.
Third Advisor
David Cheshier, Ph. D.
Abstract
This study analyzes the rhetorical strategies of an international public service organization. Drawing upon narrative criticism, volunteer related literatures of the Continental Societies, Inc. were studied in order to gauge their rhetorical efficacy in light of the existing literature on nonprofit organizations and volunteerism. By analyzing the organization’s literatures – their “story” – it was discovered that part of it was missing. In an attempt to fill this void, more effective materials related to volunteer recruitment and retention have been created to exemplify greater narrative fidelity, along with recommended organizational transformations that create a better fit between these “stories” and the truth of them.
DOI
https://doi.org/10.57709/1061284
Recommended Citation
Woods, Terry Bell, "The Rhetoric of Volunteerism: Strategies to Recruit and Retain Volunteers in Nonprofit Organizations." Thesis, Georgia State University, 2006.
doi: https://doi.org/10.57709/1061284