Date of Award

12-4-2006

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Michael Bruner, Ph. D. - Chair

Second Advisor

Shirlene Holmes, Ph. D.

Third Advisor

David Cheshier, Ph. D.

Abstract

This study analyzes the rhetorical strategies of an international public service organization. Drawing upon narrative criticism, volunteer related literatures of the Continental Societies, Inc. were studied in order to gauge their rhetorical efficacy in light of the existing literature on nonprofit organizations and volunteerism. By analyzing the organization’s literatures – their “story” – it was discovered that part of it was missing. In an attempt to fill this void, more effective materials related to volunteer recruitment and retention have been created to exemplify greater narrative fidelity, along with recommended organizational transformations that create a better fit between these “stories” and the truth of them.

Included in

Communication Commons

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