Author ORCID Identifier
https://orcid.org/0000-0001-8576-9713
Date of Award
Fall 12-14-2021
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
Film, Video & Digital Imaging
First Advisor
Ethan Tussey
Second Advisor
Diana Anselmo
Third Advisor
Jade Petermon
Abstract
This thesis uses industrial discourse analysis and fan studies to posit that fandom has the power to intervene in moments when producers and brands thwart expectations generated by industrial lore. Steve Jobs’ “Four Quadrants” strategy became a crucial piece of Apple’s industrial lore is shown to influence the expectations of Apple fans. Negative fan reactions to new product launches will be used to demonstrate the impact of said lore and the openings it creates for dissent. Analysis of the industrial discourse surrounding the discontinued iMac Pro and redesigned Mac Pro determines the efficacy of fan interventions in eliciting a concession from Apple.
DOI
https://doi.org/10.57709/25435864
Recommended Citation
Olmstead, Taylor, "The Macintosh Professionals: Crises in Industrial Lore and Fan Reception of Apple's Desktop Computers." Thesis, Georgia State University, 2021.
doi: https://doi.org/10.57709/25435864
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