Title

“Toughest Sport on Dirt”: An exploratory study of market demand variables of fans of the Professional Bull Riders, Inc.

Authors

Chia-Ying (Doris) Lu
Brenda Pitts, Georgia State UniversityFollow
Kevin Ayers, Radford UniversityFollow
Carol Lucas

Document Type

Book Chapter

Publication Date

2005

Comments

Originally published in:

Lu, D., Pitts, B.G., Ayers, K., & Lucas, C. (2005). “Toughest Sport on Dirt”: An exploratory study of market demand variables of fans of the Professional Bull Riders, Inc. In B. G. Pitts (Ed.), Where Sport Marketing Theory Meets Practice: Selected Papers from the Second Annual Conference of the Sport Marketing Association (pp. 65-72). Morgantown, WV: Fitness Information Technology.

(c) Fitness Information Technology. Posted with permission.

Recommended Citation

Lu, D., Pitts, B.G., Ayers, K., & Lucas, C. (2005). “Toughest Sport on Dirt”: An exploratory study of market demand variables of fans of the Professional Bull Riders, Inc. In B. G. Pitts (Ed.), Where Sport Marketing Theory Meets Practice: Selected Papers from the Second Annual Conference of the Sport Marketing Association (pp. 65-72). Morgantown, WV: Fitness Information Technology.