Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University

Authors

Karen I. MacDonald, Georgia State UniversityFollow
Wyoma vanDuinkerken, Texas A & M University - College StationFollow

Document Type

Article

Publication Date

2005

Abstract

Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan.

Comments

Published in Journal of Library & Information Services in Distance Learning, vol. 2 no. 4 (2005), pp. 29-40.

Recommended Citation

MacDonald, Karen I. and vanDuinkerken, Wyoma, "Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University" (2005). University Library Faculty Publications. 31.
https://scholarworks.gsu.edu/univ_lib_facpub/31