IQOS Direct Marketing

Authors

Katherine C. Henderson, Georgia State UniversityFollow
Nikita G. Kute, Georgia State UniversityFollow
Lucy Popova, Georgia State UniversityFollow
David L. Ashley, Georgia State UniversityFollow
Claire A. Spears, Georgia State UniversityFollow
Victoria Churchill, Georgia State UniversityFollow
Scott Weaver, Georgia State UniversityFollow
Terry Pechacek, Georgia State UniversityFollow
Jidong Huang, Georgia State UniversityFollow

Author ORCID Identifier

Katherine C. Henderson: https://orcid.org/0000-0001-9905-8648

Nikita Kute https://orcid.org/0000-0003-4872-8618

Lucy Popova https://orcid.org/0000-0002-3450-4579

David L. Ashley: https://orcid.org/0000-0002-1060-5893

Victoria Churchill: https://orcid.org/0000-0003-0393-3212

Scott Weaver: https://orcid.org/0000-0003-3155-4041

Jidong Huang: https://orcid.org/0000-0002-3425-9155

Files

Description

IQOS direct marketing items (email and mail) were collected between September 2019 and July 2021 in Atlanta, Georgia and coded for content-related themes.

Document Type

Dataset

Publication Date

9-12-2023

Disciplines

Public Health

Comments

Jidong Huang is the faculty lead for this project.

This research was funded by the National Institute of Drug Abuse of the National Institutes of Health and Food and Drug Administration Center for Tobacco Products (R01DA047397-02S1 to LP and DLA); the National Cancer Institute (R01CA194681-05S1 to JH) and the Robert Wood Johnson Foundation. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health, Robert Wood Johnson Foundation, and the Food and Drug Administration.

DOI

https://doi.org/10.57709/a2xs-3648

Recommended Citation

Henderson, Katherine C.; Kute, Nikita G.; Popova, Lucy; Ashley, David L.; Spears, Claire A.; Churchill, Victoria; Weaver, Scott; Pechacek, Terry; and Huang, Jidong, "IQOS Direct Marketing" (2023). Public Health Datasets. 4.
doi: https://doi.org/10.57709/a2xs-3648